Charitable fundraising has become ever more urgent in a time of extensive public spending cuts. However, while the identity and motivation of those who donate comes under increasingly close scrutiny, little is known about the motivation and characteristics of the ‘askers’, despite almost every donation being solicited or prompted in some way.
This is the first empirically-grounded and theorised account of the identity, characteristics and motivation of fundraisers in the UK. Based on original data collected during a 3-year study of over 1,200 fundraisers, the book argues that it is not possible to understand charitable giving without accounting for the role of fundraising.
Beth Breeze co-founded and now directs the Centre for Philanthropy at the University of Kent, where she is also a senior lecturer in Social Policy. She worked as a fundraiser and charity manager for a decade before moving into academia where she conducts research and teaches courses on philanthropy and fundraising. She has written the annual Coutts Million Pound Donor Report since 2008, co-authored Richer Lives: why rich people give (2013) and The Logic of Charity (2015), and co-edited The Philanthropy Reader (2016).
"Few people ‘get’ donors and fundraisers like Beth Breeze. In The New Fundraisers her encyclopaedic knowledge combines with thorough professional analysis to provide an indispensable resource for the entire voluntary sector." Ken Burnett, author, Relationship Fundraising and other books.
"This book provides an important insight into the way fundraising actually works. In doing so Beth Breeze nails the lie that fundraisers force people to act against their will." Peter Grant, City University of London