The new working class

How to win hearts, minds and votes

By Claire Ainsley

The new working class
  • Published:

    01 Mar 2018
  • Page count:

    176 pages
  • ISBN:

    978-1447344186
  • Product Dimensions:

    138 x 216 mm
  • £12.99 £10.39You save £2.60 (20%)
  • Pre-order
  • Published:

    01 Mar 2018
  • Page count:

    176 pages
  • ISBN:

    978-1447344216
  • Product Dimensions:

    138 x 216 mm
  • £12.99 £10.39You save £2.60 (20%)
  • Published:

    01 Mar 2018
  • Page count:

    176 pages
  • ISBN:

    978-1447344209
  • Product Dimensions:

    138 x 216 mm
  • £12.99 £10.39You save £2.60 (20%)
  • Coming soon
Recent events such as the Brexit vote and the 2017 general election result highlight the erosion of traditional class identities and the decoupling of class from political identity. The majority of people in the UK still identify as working class, yet no political party today can confidently articulate their interests. So who is now working class and how do political parties gain their support?

Based on the opinions and voices of lower and middle income voters, this insightful book proposes what needs to be done to address the issues of the 'new working class'. Outlining the composition, values, and attitudes of the new working class, it provides practical recommendations for political parties to reconnect with the electorate and regain trust.
Claire Ainsley is Director of Communications and External Affairs at the Joseph Rowntree Foundation (JRF). Prior to joining JRF, she worked in public affairs and communications in the public and voluntary sectors, and at the Transport and General Workers’ Union (now Unite) as national press officer.
She holds a MSc Global Politics from Birkbeck at the University of London and an undergraduate degree in Politics from the University of York. She is a Trustee of the Political Studies Association, and a judge for the 2017 Orwell Social Evils Prize.
Introduction;
Chapter 1. Defining the New Working Class;
Chapter 2. Do Policies Matter to voters?;
Chapter 3. Health and family;
Chapter 4. Work and the economy;
Chapter 5. Homes and communities;
Chapter 6. Democracy: attitudes and reform;
Conclusion. How to Win the New Working Class;
Appendix: Methodological notes.
Product Format
Paperback
Dimensions
138 x 216
Publication Date
1 Mar 2018
Number of Pages
176
ISBN
978-1447344186
Product Format
Kindle
Dimensions
138 x 216
Publication Date
1 Mar 2018
Number of Pages
176
ISBN
978-1447344216
Product Format
EPUB
Dimensions
138 x 216
Publication Date
1 Mar 2018
Number of Pages
176
ISBN
978-1447344209

About the book

Recent events such as the Brexit vote and the 2017 general election result highlight the erosion of traditional class identities and the decoupling of class from political identity. The majority of people in the UK still identify as working class, yet no political party today can confidently articulate their interests. So who is now working class and how do political parties gain their support?

Based on the opinions and voices of lower and middle income voters, this insightful book proposes what needs to be done to address the issues of the 'new working class'. Outlining the composition, values, and attitudes of the new working class, it provides practical recommendations for political parties to reconnect with the electorate and regain trust.

Content

Introduction;
Chapter 1. Defining the New Working Class;
Chapter 2. Do Policies Matter to voters?;
Chapter 3. Health and family;
Chapter 4. Work and the economy;
Chapter 5. Homes and communities;
Chapter 6. Democracy: attitudes and reform;
Conclusion. How to Win the New Working Class;
Appendix: Methodological notes.
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