Psychology of gender

Robyn Muir provides an examination of the worldwide Disney Princess commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. The book provides a lens through which to view and understand how this franchise has contributed to the depiction of femininity within popular culture.

Led by women’s life history accounts, this is an engaging and accessible account of how constructions of femininity fundamentally affect women's mental wellbeing through the life course.